LOVED AND FRIENDLY :Travis Kelce hits man with rogue golf shot — then kisses victim’s arm in apology..

Travis Kelce used a real hands-on approach while apologizing to a fan who was hit in the arm by one of his rogue golf shots on Friday.

The Kansas City Chiefs player accidentally hit one of the bystanders in the crowd with an approach shot gone awry as he attempted his first hole during the American Century Championship in South Lake Tahoe, Nev.

Video from the incident then showed Kelce walking up to the fan and kissing his arm as an apology for the mistake.

Travis Kelce golf tournament

Travis Kelce apologized to a man by kissing his arm after accidentally hitting him with a rogue golf shot on Friday.Getty Images for American Century Investments

Travis Kelce golf tournament

Kelce was on the first hole of the American Century Championship tournament in South Lake Tahoe, Nev.Getty Images

An eyewitness at the event tells Page Six exclusively that Kelce was in high spirits when he started competing in the tournament — and even threw some friendly jabs at his brother, Jason Kelce, who also competed on Friday.

“As Jason was preparing to hit one shot, Travis was ‘shushing’ the crowd with his finger over his lips and jokingly telling the crowd to be extra quiet – ‘because he needs all the help he can get!’” the insider told us.

The NFL player, who was recently named the No. 1 tight end in the league, got an early start as he hit the course early Friday morning after ditching the 2024 ESPYs for a night of karaoke on Thursday.

Travis and Jason Kelce golf tournament

An eyewitness at the event told Page Six that Kelce was also cracking jokes about his brother’s golf skills with the crowd.Getty Images for American Century Investments

Travis Kelce golf tournament

“Travis was ‘shushing’ the crowd with his finger over his lips and jokingly telling the crowd to be extra quiet,” the source said.Getty Images for American Century Investments

Both Travis and his teammate Harrison Butker were the subjects of shady comments at last night’s ceremony as host Serena Williams cracked jokes about the two footballers during her opening monologue.

“This year, Patrick Mahomes and Taylor Swift’s boyfriend won a Super Bowl,” she joked of Travis.

“Travis and Taylor reportedly spent $100,000 a day on their romance. That’s a lot of money. That’s what I’ve been told Jaylen Brown spends on his beard,” she joked of the Boston Celtics shooting guard,” Williams continued to laughs from the audience inside Los Angeles’ Dolby Theater.

Travis Kelce golf tournament

The NFL player played in the tournament on Friday after skipping the 2024 ESPYs in Los Angeles on Thursday.Getty Images for American Century Investments

Travis Kelce golf tournament

Travis skipped the star-studded awards show and instead went out for a night of karaoke.Getty Images for American Century Investments

Jason also recently commented on his brother’s whirlwind romance with Taylor Swift, telling Access Hollywood on Thursday that Travis and the “Blank Space” singer are “in a really, really good spot right now.”

“I’m just happy for him and happy for everything him and Taylor are doing over across the pond,” he added, referring to Travis’ attendance at several of the singer’s European Eras Tour shows.

Jason also attended Swift’s Eras Tour show in London last month.

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