A new cereal dreamt up by Travis and Jason Kelce is hitting grocery store shelves this fall.
The University of Cincinnati football legends/NFL stars have collaborated with General Mills to launch Kelce Mix Cereal, a blend of the brothers’ top three favorite cereals: Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs.
The Cleveland Heights natives first revealed their love for the classic cereals in a December 2023 episode of their mega-popular “New Heights” podcast.
“The only thing Travis and I know more about than football is cereal – so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix,” Jason Kelce, recent Philadelphia Eagles retiree, said in a press release.
The brothers’ new cereal will be joined by limited-edition Kelces’ Pick collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, with the brothers featured on the packaging.
Travis Kelce, who has catapulted into the spotlight amid his relationship with Taylor Swift, added he could eat a whole box of Reese’s Puffs in one sitting.
“We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us,” the Kansas City Chiefs tight end said.
Where to buy the Kelce brothers’ cereal
The Kelce Mix Cereal will be available nationwide at retailers, such as Walmart and Kroger, beginning in September, General Mills confirmed. The Kelces’ Pick collectible boxes will hit shelves at the same time.
The cereal will cost $5.96.
This article originally appeared on Cincinnati Enquirer: Travis, Jason Kelce drop cereal that mixes your 3 childhood favorites