KANSAS CITY, Mo. — A recent study has identified Travis Kelce as the most popular player in the NFL, based on nationwide Google search data.

According to research conducted by FlashPicks, the Kansas City Chiefs’ star tight end is the most searched-for player in 49 states, amassing over 4.75 million monthly searches.

This staggering figure positions Kelce far ahead of any other NFL player, with a search volume exceeding 3 million more than the next closest competitor.

Kelce’s surge in popularity is largely attributed to his high-profile relationship with pop icon Taylor Swift, which has not only captivated the attention of sports fans but has also significantly boosted his commercial appeal. The Kelce-Swift connection has undoubtedly played a pivotal role in transforming him into a mainstream sensation beyond the football field.

Interestingly, Minnesota is the only state where Kelce isn’t the most searched player. In the North Star State, quarterback Kirk Cousins takes the top spot in search interest, reflecting his strong local fanbase.

Trailing behind Kelce is his teammate Patrick Mahomes, who ranks as the second most searched NFL player. The three-time Super Bowl MVP garners an average of 1.67 million searches each month, underscoring his continued dominance both on and off the field.

Rounding out the top five are other prominent names in the league: Aaron Rodgers, the New York Jets’ quarterback, with 1.56 million searches; San Francisco 49ers quarterback Brock Purdy with 1.28 million; and Cincinnati Bengals star Joe Burrow with 983,000 searches.

As the NFL season progresses, Kelce’s popularity shows no signs of waning, especially with the ongoing buzz around his off-field life. The study reinforces his status not just as a key figure in the NFL, but also as a major cultural icon in the wider entertainment landscape.