Travis Kelce, the star tight end for the Kansas City Chiefs, has inked a fresh sponsorship deal with Subway, marking another major milestone in his rising profile.

Kelce stars alongside teammate and fellow NFL icon Patrick Mahomes in Subway’s latest commercial, where the duo brings their on-field chemistry to a playful new ad campaign.

Kelce shared the news with fans via Instagram on Thursday, featuring the Subway spot, which spotlights Mahomes’ love for the chain’s newest offering—a footlong cookie.

“There’s nothing better than a Subway footlong, except when you add a new footlong sidekick… like a boss—the new footlong cookie!” Mahomes declares in the commercial, as the camera humorously shifts to Kelce, who appears stunned at being replaced as Mahomes’ “sidekick.”

Despite the playful snub, Kelce has his own favorite Subway treat. He took to his Instagram story to share a snap of himself enjoying the chain’s sweet footlong churro, proving that both Chiefs stars have found something to love in the Subway menu.

The new commercial comes on the heels of Kelce and Mahomes solidifying their place in NFL history. Just last Sunday, the dynamic duo surpassed Tom Brady and Rob Gronkowski’s postseason record with 16 touchdowns, cementing themselves as one of the most successful quarterback-tight end pairings ever.

Kelce’s Subway deal is the latest in a string of high-profile endorsements over the past two years, as his fame continues to skyrocket. He’s appeared in campaigns for major brands like Experian, Pfizer, and State Farm—where he once again teams up with Mahomes. Kelce’s off-field visibility shows the strong connection between the two athletes, both on and off the gridiron.

Kelce’s rise to stardom has been nothing short of remarkable. After winning his second Super Bowl in five seasons earlier this year, he took center stage as the host of Saturday Night Live and has recently made headlines for his relationship with global pop sensation Taylor Swift. With his public profile continuing to grow, Kelce is mindful of overexposure. His management team, led by Andre and Aaron Eanes of AA Management, recently told The New York Times that they are focused on ensuring any new endorsement deals remain “authenticity first.”

“We don’t want to flood the market with too many deals,” said the Eanes brothers, noting their decision to dial back on new sponsorships and focus on quality. Kelce, known for his catchphrase “Alright, now!”—a nod to his jersey number 87—is also reportedly looking to trademark his Instagram handle, “Killa Trav.”

As Kelce’s fame continues to soar, this latest Subway ad is a lighthearted reminder that even amid the limelight, his playful personality remains firmly intact. Fans can expect to see more of Kelce in the media, but with a deliberate focus on keeping it fun and true to his brand.

Catch the latest Subway commercial featuring Travis Kelce and Patrick Mahomes on TV and online now.