After being spotted together in Paris, the U.K., and later at Super Bowl LX, fans are wondering if motorsport and celebrity culture are about to collide in a massive way.

And according to an F1 legend, the relationship could be great for Formula 1—and for Hamilton’s global popularity.

Dating Rumors Continue to Grow

Rumors linking Lewis Hamilton and Kim Kardashian have intensified after the two were seen together multiple times in recent months.

First, the pair were photographed leaving a hotel together in Paris, sparking speculation that they might be more than friends.

Shortly afterward, they appeared again in public—this time attending Super Bowl LX in the United States.

According to insiders quoted by Us Weekly, the two have known each other for years and recently went on “a few dates.”

However, sources say the relationship is currently casual.

Despite that, fans and media outlets are already drawing comparisons to one of the most famous celebrity–sports couples in the world.

The Swift & Kelce Comparison

The comparison comes naturally.

Just like Taylor Swift, Kim Kardashian is one of the most recognizable women on the planet—whether through her reality show empire or her fashion brand SKIMS.

And much like Travis Kelce, Hamilton is an icon in his sport.

The British driver has won seven Formula 1 World Championships and is widely considered one of the greatest drivers in racing history.

The potential crossover between global entertainment fame and elite sport has led some observers to believe that a Hamilton–Kardashian relationship could have a huge impact on Formula 1’s popularity—especially in the United States.

F1 Legend Says It Could Be Great for the Sport

Former Formula 1 driver Johnny Herbert, a three-time Grand Prix winner, believes the comparison makes sense.

Speaking to Showbiz Cheat Sheet, Herbert suggested the pairing could boost the sport’s profile.

“If Lewis Hamilton and Kim Kardashian become the Taylor Swift and Travis Kelce of F1, that would be great,” Herbert said.

He added that Formula 1 is currently in a special moment of global growth, particularly in America.

According to Herbert, Kardashian’s presence at races could help bring even more attention to the sport.

“You can see them being compared with Taylor and Travis… Having Kim at Grand Prix events would be brilliant.”

Hamilton Has Dated High-Profile Celebrities Before

Herbert also pointed out that Hamilton’s relationships have never affected his racing performance.

The driver famously dated Nicole Scherzinger from 2007 to 2015, during one of the most successful periods of his career.

Hamilton has also been linked to several other high-profile celebrities, including:

• Gigi Hadid

• Rita Ora

• Sofia Richie

• Winnie Harlow

• Barbara Palvin

• Nicki Minaj

Herbert believes Hamilton has always managed to keep his personal life separate from racing.

“Drivers like Lewis are very good at switching off when they’re away from racing—and switching on when they get into the cockpit.”

Kim Kardashian’s High-Profile Relationships

Before the rumors involving Hamilton, Kardashian had several widely publicized relationships.

Among them:

• Reggie Bush (2007–2010)

• Kris Humphries

• Her six-year marriage to Kanye West

• A relationship with comedian Pete Davidson

Because both Kardashian and Hamilton are global celebrities, any relationship between them would immediately become one of the most talked-about pairings in sports and entertainment.

Could It Boost Formula 1 in America?

Formula 1 has experienced massive growth in the United States in recent years, thanks partly to the popularity of the Netflix series Formula 1: Drive to Survive.

A high-profile celebrity relationship involving Hamilton could push that popularity even further.

If Kardashian begins attending Grand Prix events regularly, the crossover between pop culture and motorsport could bring millions of new viewers to the sport.

Just as Swift’s appearances boosted NFL viewership, some believe Kardashian could do something similar for Formula 1.

For Now, Just Rumors

At the moment, neither Lewis Hamilton nor Kim Kardashian has publicly confirmed the relationship.

For now, it remains speculation.

But if the rumors turn out to be true, Formula 1 may soon have its own version of the most famous celebrity sports couple on the planet.

And the spotlight on the sport could become even brighter. 🏁