Lewis Hamilton’s dog Roscoe is now on a 100% plant-based diet after the seven-time World Champion teamed up with Bramble Pets. The Mercedes driver has been an advocate of vegan diets in recent years and is pleased to be able to apply the same standards to his dog.

Roscoe switches to vegan dog food
“I’m excited to announce that Roscoe and I have teamed up with Bramble Pets, the first 100% plant-based fresh food for dogs,” Hamilton said in a post on Instagram.

“Health is really important to me and those same standards apply when it comes to Roscoe. I’ve invested in Bramble because it meets those standards. It’s made from clean ingredients, formulated by veterinary nutritionists, has the science to back it up,” he continued.

“Most importantly, Roscoe loves it. His energy levels are higher, his coat is shinier and his skin is healthier. It’s like he’s a puppy again. I hope your dogs love it as much as my boy Roscoe does.” There are also several posts on Roscoe’s own Instagram page dedicated to the vegan bulldog’s new feed.

This article has been created in collaboration with Ludo van Denderen