Ready to stir up your morning routine? NFL stars Travis and Jason Kelce are diving into the cereal game, transforming childhood nostalgia into your new breakfast favorite: Kelce Mix. Partnering with General Mills,

these famous brothers are serving up a triple-threat treat that combines the iconic flavors of Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs.

“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” the 34-year-old Kansas City Chiefs tight end stated to The New York Post.

“We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”
After announcing their new cereal brand, Jason, 36, took to Instagram to rally cereal lovers: “7 months ago we ranked our favorite cereals on our podcast. And now we’re mixing our top 3 together – The KELCE MIX! This is so full circle for us, growing up mixing cereal together at the breakfast table as kids! We can’t wait for you to clear the shelves late September!”

However, not everyone is ready to join the breakfast huddle. NY Times Best-Selling Author Calley Means raised a flag on X (formerly Twitter), criticizing the promotion of sugary cereals by athletes, posting, “Athletes should stop sponsoring food that destroys kids’ metabolic health. Some things are more important than money. ”

Quick to defend their new product, the former Philadelphia Eagles center clapped back with a personal anecdote, underscoring the importance of balance: “I grew up on these products Calley, and I was a perfectly healthy fit child, because I enjoyed them in moderation and when on the go for quick meals when both my parents didn’t have time to cook,” he said, adding, “I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously, but there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle.”