Jason Kelce, the recently retired Philadelphia Eagles center, took to social media to humorously roast his younger brother, Kansas City Chiefs star Travis Kelce,

in a new commercial for their shared investment, Garage Beer. The ad featured Jason bantering with a cardboard cutout of Travis, poking fun at his brother’s increasing fame and busy schedule.

The advertisement begins with Jason addressing the audience, playfully questioning if Travis has changed since becoming a partial owner of the Cincinnati-based beer brand alongside him.

“A lot of you asked me, ‘Has Travis changed? Is he more Hollywood now from all the fame and attention Garage Beer has brought him?’” Jason starts, before quickly dismissing the idea.

“Let me tell you. That’s just crazy,” he says, turning to the cutout of Travis and asking, “Right, Trav?” The cardboard version of Travis, of course, remains silent, prompting more laughs from Jason.

Continuing the joke, Jason adds, “It’s just beer. So what if there are millions of fans around the world? He still makes time for the garage hangs. He’s always there for me. He would never abandon me.” This tongue-in-cheek remark was capped off by a moment where Jason attempts to toast the cardboard cutout with a beer can, only for it to collapse as the commercial ends.

The clip quickly went viral after being shared on social media, with Jason humorously commenting on the post, “Trav usually has more personality than this, training camp sure is wearing him thin. A bit stodgy if you ask me…” The light-hearted dig reflects the playful dynamic between the Kelce brothers, who are known for their banter both on and off the field.

The Kelce brothers have been making headlines since announcing their investment in Garage Beer during their New Heights podcast in June. Travis, who has been busy with the Chiefs’ training camp and preseason games, made headlines earlier this year for his romantic involvement with pop superstar Taylor Swift. In contrast, Jason has been enjoying his retirement, keeping fans entertained with his social media antics and appearances in various promotional campaigns.

This latest advertisement showcases not only their brotherly bond but also their shared sense of humor. As both continue to pursue their post-football careers and business ventures, fans can expect more playful jabs and humorous content from the Kelce duo.