Kate Middleton Supports a New Venture Related to Royal Work — That She’s Already Introduced Her Kids To!

The Princess of Wales took Prince George, Princess Charlotte and Prince Louis to a related volunteer session before Christmas

Kate Middleton is spreading the news about a new initiative related to her royal work supporting young children.

The Royal Foundation Centre for Early Childhood, which Princess Kate created in 2021, announced on July 25 that it was “delighted” about the launch of The Baby Bank Alliance. The new community unites over 300 baby banks across the U.K. to provide supplies to families in need.Chris Jackson/Getty Kate Middleton visits Little Village's hub in Brent on June 8, 2022.

The organization shared several photos on Instagram of Princess Kate, 42, visiting baby banks between 2022 and 2023. One snap was from an outing that took place before Christmas where the royal brought her three children: Prince George, Princess Charlotte and Prince Louis. The image showed Kate and her daughter looking through items as they volunteered at the baby bank near their Windsor home, where George, 11, Charlotte, 9, and Louis, 6, joined their mom in sorting clothes, toys and essential goods for children and families.Frank Augstein - WPA Pool/Getty Images Kate Middleton visits Sebby's Corner on November 24, 2023 in Barnet, England.
“You can see how rewarding this kind of work is knowing you are helping out others,” Princess Kate said in a video from the outing, putting her arm around Prince George’s shoulder.

Footage from the visit was filled with adorable moments, from Prince Louis excitedly dubbing a gorilla toy as a “big guy” to Princess Charlotte laughing with delight as she saw a baby onesie decorated in Welsh flags.

The Royal Foundation Centre for Early Childhood captioned the social media post, “Over the past few years, the Princess of Wales has visited several baby banks to highlight their crucial work in supporting families with babies and young children. Organizations like baby banks play a vital role in helping to give parents and carers the capacity to provide the nurturing care which is so important to babies and young children.”

Can’t get enough of PEOPLE’s Royals coverage? Sign up for our free Royals newsletter to get the latest updates on Kate Middleton, Meghan Markle and more!

“Today, we’re delighted to see the launch of The Baby Bank Alliance, a community of over 300 baby banks supporting families, babies and children in the U.K. with access to the supplies and clothing that they need to thrive,” it continued. “Our relationships, experiences, and surroundings in our earliest years lay the foundations that shape the rest of our lives. Supporting parents and carers, who are doing their best to provide for their families in incredibly challenging circumstances, is essential and can have a life-changing impact.”

Related: Kate Middleton Releases a New Statement Related to Her Royal Work Days After Wimbledon Appearance

Princess Kate’s team further circulated the news on social media via the official accounts she shares with Prince William. They reposted a video shared by the Baby Bank Alliance on X and also dedicated a slide on their Instagram Stories to the endeavor, resharing the Royal Foundation Centre for Early Childhood’s post.

The Baby Bank Alliance shared their gratefulness to the royal, sharing a note on their Instagram Stories tagging Kate’s Instagram page that read, “Thank you for your support.”

The Baby Bank Alliance was founded by Save the Children, Purposeful Ventures, Baby Bank Network Bristol and Little Village, its website says.

Related: Why Kate Middleton Is Retreating from the Spotlight After Wimbledon: ‘She Will Be Back’ (Exclusive)

Princess Kate’s support for the new venture aligns with her advocacy around the importance of childhood development, a keystone of her royal work.

The Princess of Wales established the Royal Foundation Centre for Early Childhood within the larger Royal Foundation she shares with Prince William in June 2021 to raise awareness of the importance of the early years of life and advance outcomes for a brighter society.

To elevate this work, Princess Kate unveiled the “Shaping Us” campaign in January 2023. The Royal Foundation describes the initiative as “a major new awareness-raising campaign to increase public understanding of the crucial importance of the first five years of a child’s life.”

The Princess of Wales has been outside of the spotlight for most of this year after announcing in March that she is undergoing treatment for cancer. However, she has remained involved with her royal work, being briefed on the findings from the Royal Foundation Business Taskforce for Early Childhood’s landmark report in May and sharing in a June health update that she was “starting to do a little work from home.”

Her appearance at Wimbledon on July 14, her second public event of the year, was likely her last public outing before a quiet rest of the summer.

“Before, she used to live her life by the calendar, and now she is living her life, and the calendar comes in after,” Robert Jobson, author of the new book Catherine, the Princess of Wales: A Biography of the Future Queen, out Aug. 6, tells PEOPLE.

Related articles

PATRICK MAHOMES’ SON ASKED: “WHY DON’T WE BUY HOUSES FOR HOMELESS PEOPLE?” – HIS ANSWER SHOCKED THE WORLD!

The late afternoon sun dipped low over Kansas City, painting the sky with vibrant shades of orange and purple as Patrick Mahomes drove his sleek Tesla along…

REVEALED: What Taylor Swift Secretly Demanded During Her Controversial Date Night With Travis Kelce Just Days Before the Super Bowl! Close Friends Say Even He Was “Shocked” by Her Last-Minute Move That Could Have Changed Everything…

Less than 48 hours before the Chiefs lined up in their third straight Super Bowl, Travis and longtime teammate Patrick Mahomes headed out on a double date with respective partners…

SH0CK: Donald Trump opens up about what he really thinks of Patrick Mahomes – plus the eyebrow-raising Super Bowl 59 prediction he made that’s leaving fans and critics in total disbelief…

He praised the team’s quarterback Patrick Mahomes and his wife, Brittany, claiming that he had their support in his 2024 presidential bid. ‘I hate to do it,’ Trump said…

Insider reveals Travis Kelce’s emotional and heartwarming plan to forever bond with Taylor Swift! What he’s secretly been planning for weeks will leave fans stunned: “He’s never been this happy, and he wants the world to know it.”

According to a source close to the couple, the 35-year-old Kansas City Chiefs tight end is planning his career in such a way that he might end…

Is Travis Kelce About to Become a Dad? Mom Donna Sparks Frenzy with Heart Emoji, Fans Convinced Taylor Swift Is Expecting!

KANSAS CITY, MISSOURI: Donna Kelce, stole the spotlight with a cryptic love-heart emoji that’s igniting a firestorm of speculation about her youngest son, Travis Kelce, and his…

“Kylie Kelce EXPOSES Travis’ $5M Ring for Taylor on Call Her Daddy! Wedding Soon?!”

In a recent episode of the popular podcast “Call Her Daddy,” Kylie Kelce, wife of former Philadelphia Eagles center Jason Kelce, dropped some tantalizing hints about her…