Travis and Jason Kelce are looking for a deal in the $100 million range for their “New Heights” podcast, per Anne Steele of the Wall Street Journal.

The Kelce brothers have spoken with American podcast network Wondery, which Amazon owns, regarding the matter.

“New Heights” is the No. 4 podcast in the United States. It currently has 2.42 million subscribers on YouTube and a social media following including 2.6 million followers on Instagram.

“New Heights” launched in Sept. 2022 and became quite popular overnight. The podcast notably began in the opening month of a very successful NFL season for Travis Kelce, the Kansas City Chiefs tight end, and Jason Kelce, the recently retired Philadelphia Eagles center. The Chiefs and Eagles ended up meeting in a highly publicized Super Bowl that year, won by Kansas City, 38-35.

Of course, the podcast also gained more fans after Travis Kelce’s relationship with Taylor Swift became public. And the Chiefs’ back-to-back Super Bowl runs also kept Travis Kelce out there as one of the most popular (and best) players in the game.

But the show has taken off, to the point where eight episodes have received three million or more views on YouTube alone, including a high of eight million from an episode with Kylie Kelce, who is married to Jason. It’s ultimately proven to be a hit in part because of the brothers’ chemistry, down-to-Earth personalities and easy-going natures as they discuss football, their lives and other topics.

Joe Rogan recently got a $250 million deal with Spotify, and Alex Cooper is reportedly nearing a $100 million deal with Sirius. So it’s not a big surprise that the Kelces could get nine figures too given their podcast’s meteoric rise and popularity.