“They will absolutely get that much. These aren’t vanity deals, these shows are cash machines,” a podcast industry executive tells PEOPLE
Travis Kelce and Jason Kelce hope to take their podcast to “new heights” this upcoming season.
Weeks after the podcast aired its season 2 finale on July 3, The Wall Street Journal reported on Saturday, July 27 that the brothers are seeking a new $100 million deal for New Heights with Jason and Travis Kelce and have been in discussion with podcasting network Wondery.
“They will absolutely get that much. These aren’t vanity deals, these shows are cash machines,” a podcast industry executive tells PEOPLE.
Related: The Funniest Revelations from Jason and Travis Kelce’s Podcast, New Heights
“The tie-in to Taylor [Swift] helped the show blow up,” they say, referring to Travis’ relationship with the superstar singer, 34.
PEOPLE has reached out to Wondery for comment about the deal.
Since debuting in September 2022, New Heights immediately made waves in the podcast space. Travis, 34, and his now-retired NFL star brother, 36, used the platform to reflect on their experiences on the field and the football industry as a whole.
The podcast has allowed the Kansas City Chiefs tight end and former Philadelphia Eagles center to show off their personalities by discussing more lifestyle topics, including their favorite Disney Channel Original Movies, style choices and more.
Apart from also winning awards like the podcast of the year at the 2024 iHeartRadio Podcast Awards, the podcast has welcomed guests like Arnold Schwarzenegger and Lil Dicky.
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Related: Jason Kelce Says New Heights Cap Taylor Swift Wore to Coachella ‘Sold Out Real Quick’
Speaking about how the podcast has continued to grow after Travis’ romance with Swift, 34, became public, Jason said during a panel at Sport Beach 2024 that it’s “been fun” to embrace their new demographic.
“It’s been fun for me, I have three little girls, so in some ways, the show and everything that’s transpired over the past year, has given reasons for girls to get involved in a sport where previously there wasn’t that much interest,” he said during the event in June.
“So all of a sudden, dads are hanging out with daughters and there’s worlds colliding, and our show gets to be another place where worlds collide, and it’s awesome,” he continued.
While Travis and Jason have yet to announce when the podcast will return for season 3, they hinted in the season 2 finale that they would be off “for about two months.”
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